Hertsmere Borough Council got in touch with us here at Elstree Photo Studios, as they needed some new headshots of every councillor and staff member. Having done plenty of event photography for them before and met many of the councillors already, this was a really enjoyable project to be involved with. Also, for us as a relatively new studio in the area, being involved with the local council is great and allows us to connect with many people.
As local councils suffer cutbacks and financial constraints, one of the areas to usually suffer first is that of professional photography- councils must balance forming a professional and considered corporate image alongside sensible spending of public funds. As all the images had to appear uniform and part of the same set, the lighting setup rarely changed from the first portrait to the last, allowing me time to chat to each councillor and put them at ease before photographing them. Councillors, like any civilians, come in all shapes and sizes, with a massive spectrum of beliefs and values. The one thing that unites them all, from the young man in his 20s to the lady in her 70s, is a dedication to public service which in many cases is incredibly inspiring. The amount of time that many of these councillors dedicate to our local communities and the well-being of those around them is a lesson to us all.
We can’t wait to go into the Civic Offices soon and see a whole range of life-sized cardboard councillors staring at us! Many thanks must go to Catherine and Gail at Hertsmere Borough Council for all their help, offers of helping to carry kit, and numerous very good coffees!