Jewish Care: Dementia Appeal

Charitable organisations who understand the importance of high-quality photography and branding will generally achieve more- achievements being the raising of funds for those in real need, and subsequently providing care. We are privileged to work alongside Jewish Care regularly, helping the organisation to undergo it’s incredible work by documenting what they do in an interesting and striking way, and showcasing this vital work to the community.

The brief was to create a series of impactful portraits of dementia patients at the Sam Beckman Day Centre in north London- to be used on the nationwide Passover appeal, ultimately to raise funds for those photographed and other users of these care services. Dementia patients can have very short attention spans and can also be prone to slightly erratic behaviour, so it was essential to create an instant rapport with those being photographed; to work quickly and efficiently.

I believe the pictures came out well, and are all impactful yet dignified. Clean images with deep meanings. Jewish Care used these images nationwide and we at Elstree Photo Studios very much hope these images assisted in raising funds for essential care work.

Jewish Care is an incredible organisation who do so much for so many people in need, whilst ensuring their service users feel cared for, dignified, and never lonely. For more information or to get involved please visit www.jewishcare.org

Blake Ezra

Blake Ezra regularly works on commission for some of the UK’s biggest publications and organisations. His background in informal education brings an ability to work easily with people from all walks of life, bringing out their character in his pictures. Blake Ezra has worked on commission for newspapers such as The Sun and The Financial Times, and organisations including Chessington World of Adventures, Harrods, Lulu Guinness, National Lottery, Playboy, The Chief Rabbi, and World Jewish Relief. He has also recently become one of London’s most sought after wedding photographers through a blend of attention to detail, strength in versatility, ability to capture a moment, and not-yet-certified workaholism. Favourite experience in photography: “I always see photography as a passport to privilege- to situations whereby access is nearly impossible without a camera. There have been many moments in my career so far where I’ve spent time in crazy situations- backstage at concerts, royal weddings and plenty of helicopter-based aerial photography. However, nothing beats seeing the reactions on clients faces when presented with their pictures.” ‘Nothing makes me happier than taking pictures I know my clients will love, I usually work with a beaming smile on my face! I gain massive job-satisfaction when I see my images seen by millions of people in the national press, but equally nothing beats the feeling of creating personal memories for people who will cherish them forever’